The name game

The drug scene is all about names - there are a million names, spanning pharmaceutical to street lingo, for any drug that's remotely desirable. So I'm not questioning that there are lots of ridiculous names for illicit substances out there. But when it comes to treatment options, you'd hope they could do a little better. Something respectable, and yet still catchy. I've been reading about drugs used to treat cocaine addicts, and I came across Nocaine. That's just hokey. It's a play on words. Who wants a drug therapy that's a play on words? If I need drug therapy, I want it to have a clinically-derived intimidating name, preferably one that's hard to remember and impossible to spell. But that's just me.