Philosophers of desire

Generally speaking, I hate the new Bud Light commercials, but this one cracks me up. You imagine that your dog embodies the traits that humans can't so wholeheartedly embrace: loyalty, playfulness, forgiveness, protectiveness, living in the moment. You believe that if you could only talk to your dog, it would enlighten you with its perspectives and astound you with its wisdom. It would clarify everything. Because dogs get it, right? They must. Yes, in the search for insight you see the answers locked away in the hungry eyes of Fido, who rather than holding the key to the meaning of life is in all likelihood only holding onto the desperate hope that there are snacks in your pocket.